Status quo bias — preference for the current state of affairs; any change is perceived as a loss.
• Never rebalancing a portfolio → allocation drifts far from target
• Sticking with an underperforming fund because switching feels risky
• Default 401(k) allocation → most employees never change it
• Holding inherited stocks forever regardless of fundamentals
Related to loss aversion: changing feels like a potential loss (of the current state), while the current state feels "free." It isn't.
A 60/40 portfolio left alone through five good years for stocks ends at 75% stocks, 25% bonds. Nobody chose 75/25; it is what doing nothing produced. In retirement plans the effect is large: when Madrian & Shea (2001) studied a firm that switched to automatic enrolment, participation among new hires went from 37% to 86%, and most kept the default contribution.
- Inaction is sometimes optimal: trading costs and taxes make small adjustments not worth it (see Rebalancing in Risk & Portfolio).
- A default can be a quiet recommendation; following it is not always bias.
- The same force can be used for good — automatic escalation of savings works because people stay put (Thaler & Benartzi 2004).
w0 = np.array([0.60, 0.40]) # target: 60% stocks, 40% bonds r = np.array([[0.20, 0.02], [0.15, 0.03], [0.25, -0.01], [0.10, 0.04], [0.18, 0.02]]) # five years, made up grown = w0 * np.prod(1 + r, axis=0) w_now = grown / grown.sum() # what you hold after five years of doing nothing
Assumes import numpy as np and import pandas as pd. Each snippet carries its own example numbers; the comments say which are made up.
- W. Samuelson & R. Zeckhauser, “Status Quo Bias in Decision Making”, Journal of Risk and Uncertainty 1(1), 1988
- B. C. Madrian & D. F. Shea, “The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior”, Quarterly Journal of Economics 116(4), 2001
- R. H. Thaler & S. Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Saving”, Journal of Political Economy 112(S1), 2004
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